STRATEGI E-PEMASARAN DALAM TRANSFORMASI PEMASARAN
PRODUK USAHAWAN ASNAF : SATU CADANGAN.
Izatul Akmar Ismaila, Amin Che Ahmatb*, Muhammad Nasri Md Hussainc,
Abu Bakar Hamedd
acd Pusat Pengajian Perniagaan Islam (IBS), Universiti Utara Malaysia, 06010 Sintok Kedah.
(izatul_akmar@yahoo.com)
b* Akademi Pengajian Islam Kontemporari, Universiti Teknologi MARA Cawangan Perak, Kampus
Tapah, 35400 Tapah Road, Perak. (amin132@uitm.edu.my)
Abstract
The evolving technology era makes human life grow fast and more efficient. Along with Industrial
Revolution 4.0 (IR 4.0) involving the Internet of Things (IOT), the zakat institution deserves this
opportunity as one of the mediums in improving the standard of living asnaf. The objective of this
study is to study alternative mediums that can be used by zakat institutions to assist asnaf
entrepreneurs through e-marketing strategies to help improve their sales performance. Then
remove them from the category of asnaf and become future payers of zakat. This phenomenological
study interviewed seven successful asnaf entrepreneurs in Selangor. This study explores the use of
e-marketing strategies in marketing transformation of asnaf entrepreneur products. The findings
show that the marketing strategy used is through online medium such as Facebook and WhatsApp.
However, there are various other e-marketing mediums must be taken by asnaf entrepreneurs and
zakat institutions in marketing the products of asnaf entrepreneurs. The findings suggest that the
e-marketing medium can be used as one of the catalysts for the successful transformation of asnaf
entrepreneurs at the national and international levels.
Keywords: E-Marketing, Asnaf Entrepreneurs, Zakat Transformation, Industrial Revolution 4.0.
Reference
Akmar, Izatul & Che Ahmat, Amin & Md Hussain, Muhammad Nasri & Hamed, Abu. (2019).
STRATEGI E-PEMASARAN DALAM TRANSFORMASI PEMASARAN PRODUK USAHAWAN ASNAF : SATU CADANGAN.
Date of Input: 31/01/2022 | Updated: 31/01/2022 | rizal_helmi
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